DR. MARK TONCAR
Professor
mftoncar AT ysu DOT edu
330-941-7256

EDUCATION
Ph.D., 1994; Kent State University
M.B.A., 1981; Kent State University - Concentration: International Business
B.B.A., 1979; Kent State University - Major: Marketing

AREAS OF INTEREST
Effects of service learning in higher education
The way consumers respond to specific types of advertising language and the effects that different ad language have on persuasion and memory
Role of international franchising as a market entry strategy

PUBLICATIONS
Finch, Janel, Joel Evans, Mark F. Toncar and Jane S. Reid (2008), “Student Perceptions of and Preferences for a Short Overseas Study Tour,” Contemporary Issues in Education Research, 1(3) 11-17.

Reid, Jane S. Cynthia E. Anderson, Mark F. Toncar and Qi Jiang (2008), “A Comparison of Class Participation of Business versus Non-Business Students: More Questions than Answers for Business Faculty, Review of Business Research.

Toncar, Mark F., Jane S. Reid, David J. Burns and Cynthia E. Anderson (2006), “Uniform Assessment of the Benefits of Service Learning: The Development, Evaluation and Implementation of the SELEB Scale,” Journal of Marketing Theory and Practice, vol. 14, no. 3 (summer 2006), p. 223-238.

Reid, Jane S., Mark F. Toncar and Cynthia E. Anderson, (2005) “Exploratory Study to Measure the Validity of the SELEB Scale,” Journal of Academy of Business and Economics, 5(1), p. 173-179.

Jiang, Qi, Jane S. Reid, Cynthia E. Anderson and Mark F. Toncar (2007), “Commuter and Resident Students: Differing Expectations for College Selection and Student Life, ”International Journal of Business Research 7(4), 160-165.