DR. KENDRA FOWLER
Assistant Professor
kfowler01 AT ysu DOT edu
330-941-2013

EDUCATION
Ph.D. • Kent State University - Marketing
M.B.A. • 1995 • Kent State University - Marketing
B.S. • 1993 • Kent State University - Fashion Merchandising, Summa cum Laude, Honors College

AREAS OF INTEREST
Services Marketing
Retailing

PUBLICATIONS
Fowler, Kendra and Eileen Bridges, “Consumer Innovativeness: Impact on Expectations, Perceptions, and Choice among Retail Formats,” Journal of Retailing and Consumer Services, 2010, 17(6), 492-500.

Bridges, Eileen, and Kendra Fowler, “Consumer Expectations, Retail Perception and Choice,” Moving Forward with Service Quality, Bernd Stauss, Stephen W. Brown, Bo Edvardsson, and Robert Johnston, eds., Ingolstadt, Germany: Ingolstadt School of Management, Catholic University of Eichstaett-Ingolstadt, 2009, 27-29.

Stein, Frederick T. and Kendra Earley (Kendra Fowler), “Reversal of Fortune,” Entrepreneurial Strategy, Kuatko, D.F. and Welch, H.P., eds., Fort Wayne: The Dryden Press, 1993, 308-317.