DR. BRUCE KEILLOR
Professor and Department Chair, Williamson Center for International Business
bdkeillor AT ysu DOT edu
330-941-1894

EDUCATION
Doctor of Philosophy - Business Administration, University of Memphis, Memphis, TN (December 1994)
Master’s Degree: Master of Business Administration - Marketing Emphasis, Minnesota State University, Mankato, MN (June 1989)
Bachelor’s Degree: Bachelor of Arts - Japanese Studies/Economics, University of Minnesota, Minneapolis, MN (August 1987)

AREAS OF INTEREST
Marketing Strategy
Firm-level Political Strategy
Cross-cultural Marketing

PUBLICATIONS
Keillor, Bruce D., James Kohut, Donna M. Walsh, and Douglas Hausknecht (2010), “Global Product Strategy: A Longitudinal Multi-Country Product Attribute Study,” Marketing Management Journal, forthcoming Spring 2011.

Keillor, Bruce D., William Hauser, and Courtney K. Dannemiller (2009), “The ‘5th P’ in Marketing: Corporate Political Activity and Firm Performance (An Exploratory Study of U.S. Firms in the Global Marketplace),” Innovative Marketing, 5(3), 75-83.

Keillor, Bruce D., William Hauser, and Adam Griffin (2009), “The Relationship Between Political Risk, National Culture and Foreign Direct Investment as a Market Entry Strategy: Perspectives from U.S. Firms,” Innovative Marketing, 5(1), 48-54.

Keillor, Bruce D. (2008), “Selecting and Employing the Right Media in Direct Marketing Channels,” Direct Marketing: An International Journal, 2(1), 48-57.

Keillor, Bruce D., Dale Lewison, G. Tomas M. Hult, and William Hauser (2007), “The Service Encounter in a Multi-Nation/Multi-Culture Context,” Journal of Services Marketing, 21(6), 451-461.

Keillor, Bruce D. (2007), “Tools vs. Toys: Does Technology Work for You or Play with You?”, Direct Marketing: An International Journal, 1(4), 211- 217.

Keillor, Bruce D., Deborah Owens, and Timothy J. Wilkinson (2006), “Antecedents of Firm Level Political Behavior in the Global Marketplace: A Framework for Understanding Public Policy Implications,” Review of Business Research, 8(2), 48-60.

Keillor, Bruce D., Andrew Thomas, and William Hauser (2006), “A Gender Comparison of National Identity: Implications for Sales Managers,” Marketing Management Journal, 16(2), 38-49.

Keillor, Bruce D., William Hauser, and Deborah Owens (2006), “Kotler’s “Megamarketing”: Political Activities and Firm Performance in the Domestic Marketplace,” Marketing Management Journal, 16(1), 19-31.