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Departments

• Lariccia School of Accounting & Finance (Accounting/Finance Faculty & Staff [Raymond Shaffer Jennifer Cambouris Joseph Antenucci Peter Chen Gregory Claypool Wayne Counts Marsha Huber David Law Jill McCullough Kathleen Mumaw Elsa Parsegian Karin Petruska Norbert Pierre David Stout James Tackett Ronald Volpe Fran Wolf Peter Woodlock Xiaolou Yang], Accounting Undergraduate Courses, Finance Undergraduate Courses) | Department of Management (Management Faculty and Staff [Rammohan Kasuganti Patrick J. Bateman Jacob Breland Ramesh Dangol Rangamohan Eunni Patrick Gaughan Stanley Guzell Helen G. Han Birsen Karpak Louis Katz Anthony Kos Rajendran Pandian Gang Peng Thomas Rakestraw John Russo Frank Sole William Vendemia], Management Undergraduate Courses, Degrees Offered [Management Information Systems]) | Department of Marketing (Marketing Faculty and Staff [James Kohut Robin Bradley Kendra Fowler Bruce Keillor Laura McCaskey Michael Pontikos Peter Reday Mark Toncar Donna Walsh Ying Wang], Marketing Undergraduate Courses) | Department of Economics

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• Undergraduate (Baccalaureate Degree, Associate Degree, Majors, Minors) | MBA (Curriculum, Admissions Information, Assessment Tools & Rubrics [Learning Outcome 1 Learning Outcome 2 Learning Outcome 3 Learning Outcome 4 Learning Outcome 5 Learning Outcome 6 Learning Outcome 7], Graduate Assistantship, Financial Aid, Why Earn Your MBA? [test], MBA Alumni Profiles [John Angelilli Kolton Codner Matt Gustovich Kristin Hawkins Nupur Jajodia Brian Mellott Gia Montecalvo Scott Ruark Brian Schaal]) | International Study Tours | Certificates | Undergraduate Student Services

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• Student Organizations (Student Investment Fund Organization [Contact SIF]) | Scholarships | Internships | Assessment Tools & Rubrics (Undergraduate, Graduate) | Williamson Symposium | 2012-2013 Curriculum Sheets | Business Leaders Program

Centers

• Center for Nonprofit Leadership | Partners for Workplace Diversity | Small Business Development Center | The Monus Entrepreneurship Center (About Us, Academic Programs, Internships, Resources, Advisory Board, Press & Media) | WCBA Center of Excellence | Williamson Center for International Business (Global Learning Experiences, International Business Faculty, Emerging Markets Initiative, Economic Development Initiatives) | International Trade Assistance Center

• Marketing Faculty and Staff
• James Kohut
• Robin Bradley
• Kendra Fowler
• Bruce Keillor
• Laura McCaskey
• Michael Pontikos
• Peter Reday
• Mark Toncar
• Donna Walsh
• Ying Wang

DR. PETER REDAYAssociate Professorpareday AT ysu DOT edu330-941-3078EDUCATIONPh.D. – Marketing, Nanyang Technological University (NTU), Singapore, 2002Masters Degree in International Management, Thunderbird - The Garvin School of International Management, Glendale, Arizona, 1977Course Work in Business, George Mason University, Fairfax, Virginia, 1976Bachelor of Arts, Oakland University, Rochester, Michigan, 1971Associate in Arts, Blue Ridge College, Weyers Cave, Virginia, 1969AREAS OF INTERESTInternational BusinessPersonal Selling Market ResearchBusiness to Business MarketingPUBLICATIONSReday, P.A.; Marshall, R.: & Parasuraman, A. “An interdisciplinary approach to addressing the characteristics and sales potential of modern salespeople” Industrial Marketing Management, 2008Sharma, P.; Marshall, R.; Reday, P. A.; and Na, W.B “Complainers vs. Non-Complainers: A Multi-national Investigation of Individual and Situational Influences on Customer Complaint Behaviour”. Journal of Marketing Management.Reday, P. A. & Marshall, R. 2008 “The Pattern of Purchase Influence in Internet-Enabled Industrial Buying Centers”. Review of Business Research, Vol. 8 Issue 5Marshall, R; Reday, P.A.; Na, W.B., & Agrawal, S.S. 2007. “Response-time measurement of group purchasing-decision power structures”. Journal of Business Research, Vol. 60 Issue 7, 2007Marshall, R. & Reday, P.A., 2007. “Internet-enabled youth and power in family decisions”. Young Consumers, Quarter 3, Vol. 8 Issue 3Reday, P.A. & Marshall, R.. International Journal of Business Strategy. 2007. “The Impact of Sales Force Automation Technology on Relationship Building of Insurance Agents in Singapore”. Vol. 1

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