DR. PETER REDAYAssociate Professorpareday AT ysu DOT edu330-941-3078EDUCATIONPh.D. – Marketing, Nanyang Technological University (NTU), Singapore, 2002Masters Degree in International Management, Thunderbird - The Garvin School of International Management, Glendale, Arizona, 1977Course Work in Business, George Mason University, Fairfax, Virginia, 1976Bachelor of Arts, Oakland University, Rochester, Michigan, 1971Associate in Arts, Blue Ridge College, Weyers Cave, Virginia, 1969AREAS OF INTERESTInternational BusinessPersonal Selling Market ResearchBusiness to Business MarketingPUBLICATIONSReday, P.A.; Marshall, R.: & Parasuraman, A. “An interdisciplinary approach to addressing the characteristics and sales potential of modern salespeople” Industrial Marketing Management, 2008Sharma, P.; Marshall, R.; Reday, P. A.; and Na, W.B “Complainers vs. Non-Complainers: A Multi-national Investigation of Individual and Situational Influences on Customer Complaint Behaviour”. Journal of Marketing Management.Reday, P. A. & Marshall, R. 2008 “The Pattern of Purchase Influence in Internet-Enabled Industrial Buying Centers”. Review of Business Research, Vol. 8 Issue 5Marshall, R; Reday, P.A.; Na, W.B., & Agrawal, S.S. 2007. “Response-time measurement of group purchasing-decision power structures”. Journal of Business Research, Vol. 60 Issue 7, 2007Marshall, R. & Reday, P.A., 2007. “Internet-enabled youth and power in family decisions”. Young Consumers, Quarter 3, Vol. 8 Issue 3Reday, P.A. & Marshall, R.. International Journal of Business Strategy. 2007. “The Impact of Sales Force Automation Technology on Relationship Building of Insurance Agents in Singapore”. Vol. 1©2009-2012. Williamson College of Business Administration and its licensors. All rights reserved.
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