Marketing Requirements

WCBA Williamson College of Business Administration

Online MBA Program eYSU Distance Education Master of Business Administration

AACSB International Accreditation among only 5 percent of business schools worldwide

WCBA Center of Excellence in International Business working in a global environment

Marketing Requirements

B.S. in B.A/ Marketing General Education Requirements (GER)The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business. General Education Requirements (GER)English 1550, Writing I & English 1551, Writing II Philosophy 2625, Introduction to Professional Ethics Artistic & Literary Perspectives Elective(s) Cmst 1545, Communication FoundationsNatural Science Electives Societies & Institutions Psychology 1560, General Psychology GER Elective (Artistic & Literary Perspectives or Natural Science Elective) Business Tool Courses Business 1500, Exploring BusinessMath 1552, Applied Math for ManagementEconomics 2610, Principles 1 Economics 2630, Principles 2 Management 2604, Legal Environment of Business Accounting 2602, Financial Accounting Accounting 2603, Managerial Accounting Economics 3790, Statistics for Business & EconomicsBusiness Core CoursesFin 3720, Business Finance Mkgt 3703, Marketing Concepts and Practices Mgt 3725, Fundamentals of Management Mgt 4850, Strategic Management & Leadership Business Core Overrides Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Marketing 3702 and Marketing 3703. Management 4850 requires a course override. It is the capstone course for all business majors. Overrides for Management 4850 are distributed by the WCBA academic advisors.

A.A. Degree: Suggested First-Year Schedule*

FALL SEMESTER SPRING SEMESTER English 1550, Writing 1 English 1551, Writing 2 Math 1552, Applied Math for Management Phil 2625, Intro to Professional Ethics Econ 2610, Principles 1 Econ 2630, Principles 2 Artistic & Literary Perspective Elective Psych 1560, General Psychology Natural Science Elective Artistic & Literary Perspective Elective Bus 1500, Exploring Business Acctg 2602, Financial Accounting 19 Semester Hours 18 Semester Hours

Suggested Second-Year Schedule*

FALL SEMESTER SPRING SEMESTER Business Core Course Business Core Course Mgt 2604, Legal Environment of Business Concentration Area Course Acctg 2603, Managerial Accounting Concentration Area Course Econ 3790, Statistics for Business & Economics Concentration Area Course Econ 3781, Economic Statistics Workshop Artistic & Literary Perspective Elective Laboratory Science Elective English Literature Elective 18 Semester Hours 18 Semester Hours

*Suggested schedules do not include developmental courses. Marketing Concentration Requirements for Associate Degree Select three (3) courses from the following: Marketing 3709, Retail Marketing Marketing 3713, Retail Merchandise Buying Marketing 3720, Industrial Marketing Marketing 3726, Consumer Buying Marketing 3740, Professional Selling Marketing 3755, Shopping Center Fund Advertising 3711, Marketing Communications Advertising 3712, Creative Strategy Advertising 3717, Media Planning & Buying Public Relations 3710, Basic Public RelationsSee the Schedule of Undergraduate Courses on the YSU web page for a listing of classes at www.ysu.edu.

B.S.B.A Degree: Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER SPRING SEMESTER ENGL 1550, Writing 1 ENGL 1551, Writing 2 MATH 1552, Applied Math for Management CMST 1545, Communications Foundations BUS 1500, Exploring Business PSYCH 1560, Gen. Psychology Laboratory Science Elective Artistic & Literary Perspective Elective ECON 2610, Principles 1 ECON 2630, Principles 2 CSIS 1560, (for MIS Majors) 17 Semester Hours 18 Semester Hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER SPRING SEMESTER MGMT 2604, Legal Envt. of Bus. 1 ECON 3790, Statistics for Business & Economics PHIL 2625, Intro to Professional Ethics ACCTG 2603, Man. Accounting ACCTG 2602, Financial Accounting Artistic & Literary Perspective or Natural Science Elective Selected Topics Elective Natural Science Elective Artistic & Literary Perspective Elective Societies & Institutions Elective CSIS 1590 (for MIS majors) 18 Semester Hours 17 Semester Hours

Advertising & Public Relations Major Suggested Third Year Schedule

FALL SEMESTER SPRING SEMESTER MKTG 3702, Intro to Bus Professionalism MKTG 3726, Consumer Behavior MKTG 3703, Marketing Concepts & Practice ADVER 3712, Creative Strat. IMC ADVER 3711, Marketing Communications MGT 3761, Info Systems for Mgt MGT 3725, Fundamentals of Management ADVER/MKTG Elective FIN 3720, Business Finance Business Upper Division Elective Non-Business Elective Non-Business Elective 17 Semester Hours 16 Semester Hours

Marketing Major Suggested Fourth Year Schedule

FALL SEMESTER SPRING SEMESTER MKTG 4815, Marketing Research FIN 4839, Int'l Acct & Fin or Mgt 4890, Int'l Bus or Mktg 4845, Int'l Mktg ADVER 3717, Media Planning & Buying MKTG 4825, Marketing Mgt. or ADVER/MKTG Elective ADVER 4855, IMC Campaigns Business Upper Division Elective ADVER/MKTG Elective MGT 3789, Operations Management MGT 4850, Strategic Mgt. & Leadership Business Upper Division Elective 18 Semester Hours 15 Semester Hours

Marketing Minor

Mktg 3703 Mtg Concepts & PracticeMktg 3726 Consumer BehaviorMktg 3740 Professional SellingMktg 4825 Marketing ManagementPlus 6 s.h. from the following courses:Mktg 3709 Retail MarketingMktg 3720 Industrial MarketingMktg 4815 Marketing ResearchMktg 4845 International MarketingTotal Semester Hours:

4333333319

Business Minor

Acctg 2602 Financial AccountingAcctg 2603 Managerial AccountingMktg 3703 Mktg Concepts & PracticesFin 3720 Business FinanceMgt 3725 Fundamentals of MgtMgt 3761 Information Systems for MgtMgt 3737 Management ScienceTotal Semester Hours:

334333322

Pre-MBA Minor

Fin 6900 Fin Acctg/Finance DecisionMktg 6900 Foundations of MktgMgt 6900 Foundations of MgtMgt 6916 Quant Analysis for BusMgt 6917 Information Systems for MgtEcon 6900 Statistical Problems orEcon 3780/3781 Bus/Econ Stats/WkshpEcon 6901 Basic Economic Analysis orEcon 2610/2630 Principles I/IITotal Semester Hours:

42222353618-23

Student OrganizationsAdvertising Club/Alpha Delta Sigma American Marketing Association Collegiate Chapter Beta Gamma Sigma Student Leadership Council Student Nonprofit Leadership Organization Students in Free Enterprise

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