Programs
Programs 
MBA Assessment Tools & Rubrics Learning Outcome 5
Learning Outcome 5
YSU MBA AssessmentOutcomes Assessment Rubric for Learning Outcome 5
Outcome 5: Graduates are able to effectively present business analyses and recommendations through written forms of communication.
Section
Professional 4
Good 3
Fair 2
Poor 1
Points
Title
Clearly identifies the report. Concise.
Ambiguous – too short or excessively long.
Poorly worded and does not identify the summary properly.
Absent or relays no information.
Paragraph One Issues Statement
The purpose of the report is clear and concisely stated. Paragraph concisely relays the issue(s), problems, and secondary issues.
Purpose is evident but there is lack of conciseness and clarity. Secondary issues, if any, not addressed. Drawn out and excessive.
Difficult to identify the issues and/or problems addressed. There is evident confusion but some discernable direction is given.
The purpose of the report is not evident. Issues are not clearly identified. Cannot identify the reason for the report. Paragraph missing.
Paragraph Two
Direction
Direction(s) taken to solve the issues are clearly identified. Method(s) used are clearly presented. Possible alternative direction acknowledged.
The direction taken or methods used not clear. Ambiguous or poorly stated but yet still discernible.
Lack of understanding regarding the methods or direction. Incorrect application of methods to the problems.
Missing the paragraph. No direction or methodology is given. No expectation of a logical result to follow.
Paragraph Three
Results
Results clearly stated and easily followed. Appropriate comparisons (alternative results) are made. Results relate to the methods.
Results are clearly stated but do not clearly relate to the methods or direction given prior. No link between paragraphs. Lack of relevant alternatives.
Poorly stated results. Lack of tables or charts for data presentation. Misuse of tables or charts (excessive data presentation). Poorly referenced tables.
Results do not address the problems or are stated in a way that does not seem to offer solutions.
Paragraph Four
Recommendations and Conclusions
Recommendations relate to the prior results and are definitive. Conclusions are supported in the results paragraph; logical extensions. Relevant alternatives mentioned.
Recommendations follow results but are poorly worded. Conclusions added that are not supported by the results.
Weak statement of conclusions expressing doubts. Lack of recognition of relevant alternative conclusions.
Conclusions do not follow from results. Misapplied methods. Ambiguous statement of results. Dominated by opinion, not results and fact.
Charts / Graphs
Titled well, clear labels, self-defining, supports the report, not excessive, referenced appropriately.
Missing clear title, labels, format errors, wrong size, not appropriately referenced in report.
Requires excessive description in the report for lack of structure; ambiguous. Should be in an appendix.
No title, no labels, labels not identifying, relays no information.
Appendix
Appropriate selection for report, referenced in the report. Format appropriate.
Wrong format; inappropriate for report; not well referenced in report.
Spreadsheet presentation or software presentation. Unclear add-on.
Referenced but missing or entirely inappropriate.
Overall Style
Style followed – appropriate font, structure, etc.
Some major variations in style but not inappropriate.
Indicates inability to choose font, lines, or other format tools. Paragraphs confused.
Not four paragraphs; misleading styles that confuse report.
Overall Communication
Well written; good paragraph flow; good punctuation; no misspellings; good syntax.
Few spelling, punctuation, syntax errors.
Significant number of errors.
Excessive number of errors.
Total
©2009-2012. Williamson College of Business Administration and its licensors. All rights reserved.
One University Plaza • Youngstown, OH 44555 • Phone: 330.941.3064Email Christine Shelton for questions, comments or suggestions regarding the WCBA site.
AllofE Solutions