DR. YING WANG
Associate Professor
ywang01 AT ysu DOT edu
330-941-1867

EDUCATION
Ph. D. Kent State University, Kent, OH, 2006
M. A. Kent State University, Kent, OH, 1998
B. A. Renmin University of China, Beijing, China, 1993

AREAS OF INTEREST
Integrated Marketing Communication
Brand Communication
International Marketing
E-marketing

PUBLICATIONS
Wang, Y. and Sun, S. (2010). An Online Advertising Model: Comparing China and the U.S. Journal of Current Issues & Research in Advertising.

Wang, Y. and Sun, S. (2010) Examining the Role of Beliefs and Attitudes in Online Advertising: A Comparison between the U.S. and Romania. International Marketing Review, 27(1), 87-107.

Wang, Y., and Sun, S. (2010). Modeling Online Advertising: A Cross-Cultural Comparison between China and Romania. Journal of Marketing Communication.

Wang, Y. and Sun S. (2010). Assessing beliefs, attitudes, behavioral responses toward online advertising in three countries: China, Romania and the U.S. International Business Review.

Sun, S. and Wang, Y. (2010). Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S. Journal of Global Marketing.

Wang, Y., Sun, S., Lei, W. and Toncar, M. (2009). Examining Beliefs and Attitudes toward Online Advertising among Chinese Consumers. Direct Marketing: An International Journal, 3(1), 52-66.

Wang, Y. and Sun S. (2009). Examining Chinese Students’ Internet Use and Cross Cultural Adaptation: Does Loneliness Speak Much? Asian Journal of Communication, 19(1), 80-96.

Wang, Y., Wilkinson, T., POP, N., and Vaduva, S. (2009). Romanians’ Attitudes toward Online Advertising. Marketing Management Journal.

Wang, Y., Sun, S., and Haridakis, P. (2009). Testing a model of Internet use among Chinese students and its implication for cross-cultural adaptation. Journal of Intercultural Communication, 20, Available at http://www.immi.se/intercultural/nr20/wang-ying.htm.

Wang, Y. and Toncar, M. (2008). A Cross-Cultural Comparison of Attitudes toward Online Advertising in China and Romania. Journal of Contemporary Business Issues, 16(2).

Peng, G., Wang Y., and Kasuganti, R. (Under Review). Examining the Impact of Technological Embededness in Home Computer Adoption. Journal of Information Technology.

Wang, Y. Song, Y., & Jiang, Q., (Under review). Testing a model of relationship learning in distribution channels. Journal of Business Review.

Books and books chapters:
Wang, Y. (2009). Connect, Disconnect and Reconnect: How Chinese Students Adapt to a New Culture via the Net. VDM Publishing House: Germany. (DB)

Wang, Y. and Sun, S. (In Press). Managing International Public Relations. International Business in the 21st Century, edited by Bruce Keillor, ABC-CLIO and Praeger Publishers. (DB)

Wang Y., Sun, S. and Song, Y. (2010). Why are they willing to pay big bucks?: Examining luxury consumption among Chinese consumers. Research in Consumer Behavior, volume 12, edited by Russell W. Belk. (DB)

Sun, S. and Wang, Y. (2008). Glocalization: Insights on how American companies manage their international public relations in China. In Meng Jian and Haihong, Qian (eds.), Chinese Public Relations Yearbook, 2007-2008, pp. 176-185. Shanghai, China: Fudan University Publisher. (DB)

Wang, Y., Hauser, W. and Wilkinson, T. (2007). International Multi-Channel Marketing Research. In Marketing in the 21st Century (Volume 2) pp. 26-47. Westport, CT: Praeger. (DB)