DR. HOMER WARREN
hbwarren AT ysu DOT edu
B.S., Business Administration, Youngstown State University (1973)
M.A., Economics, Youngstown State University (1977)
D.B.A. Urban Economics (major) and Marketing (minor), Kent State University, 1987)
AREAS OF INTEREST
Developing models to teach strategic marketing management, consumer behavior, and personal selling
Holistic approaches to motivation paradigms
Surveying black student retention factors
Black consumers and empowerment
Burns, David, J. and Warren, Homer B. (2009) “Are marketers nothing more than arms dealers?” The Journal of Business Management and Change, Vol. 4, No. 1 (Spring/Fall), 9-25.
Burns, David J. and Warren, Homer B. (2008) “Consumer warfare: implications for marketing strategy,” Journal of Business Strategy, 29 (November/December). 122-140.
Louis K. Falk, Homer Warren, and Hy Sockel (2008). Reactions to integrated store environments: The atmospheric matrix model in the virtual world. Journal of Website Promotion, Vol. 1, No. 4, 85-111.
Louis K. Falk, Homer Warren, and Hy Sockel (2007). A holistic view of internet marketing. Competition Forum, 5, 9-14.
Hy Sockel, Homer Warren, Louis K. Falk, and Kuanchin Chen (2007). A mental model to capture ecommerce atmospherics. Journal of International Business Disciplines, 1 (2), 1-20.